For Commercial Property Owners
Our Commercial Listing Presentation
This is the same eight-page presentation we bring to a listing appointment — how we underwrite and price your asset, how we market it, how we qualify buyers before your financials leave our hands, and what the diligence calendar actually looks like. Read it here, or download the PDF and take it with you.
Reading Ryan Solberg's copy (2026 Edition). Shareable link · Ryan Solberg's profile
Use the arrows, your keyboard, or a swipe to turn pages. Tap a page to turn it; tap a thumbnail to jump.
Prefer to Watch
The whole process in nine minutes
Same material as the booklet, walked through end to end — how we price with a written Broker Opinion of Value, how the property gets marketed, how we qualify a buyer before your financials move, and what the diligence calendar actually looks like.
9:14 · Ryan Solberg, Commercial Real Estate Broker
What's inside
Nothing in the presentation has to be taken on faith. Each section below is a page in the booklet above.
Underwrite before we opine
Every listing gets a written Broker Opinion of Value before the agreement is signed — income/cap rate, price per SF or unit, and replacement cost, checked against each other.
The marketing plan
Offering memorandum, CoStar/Crexi/LoopNet inside five business days, professional stills and drone, direct buyer canvass, targeted broker and investor blasts, signage, and a call for offers.
Buyer qualification
Signed confidentiality agreement, proof of funds or a lender term sheet, and entity verification before financials leave our hands — plus what each capital structure does to your closing calendar.
Timeline and diligence
Week-by-week from engagement to recording, and the diligence items we manage for you: Phase I ESA, ALTA survey, title, estoppels, SNDA, zoning, appraisal, and property condition.
A weekly written report
Platform views, inquiries, confidentiality agreements signed, tours, LOIs, and buyer feedback in plain language — from week one until closing.
What we need from you
The data set that lets us finalize the BOV: rent roll and leases, T-12 and prior two years, tax and insurance, survey and site plan, environmental reports, and loan terms.
The Deal Timeline
What happens, when — on both sides of the deal
Owners usually want one thing before anything else: how long is this going to take. Here is the same transaction from both sides, against one clock, with the day counts we actually plan around. Day 1 is the day the listing agreement is signed.
You — the seller
The buyer
You — the seller
Underwriting & authority
- Ownership and signing authority confirmed — property appraiser, SunBiz, operating agreement.
- Data set collected and a written Broker Opinion of Value delivered with a pricing recommendation.
Before day 1The buyer
Underwriting & authority
- Not in the deal yet. Nothing is public.
You — the seller
Engagement & production
- Listing agreement executed.
- Photography, drone, and aerials ordered. Signage ordered and installed.
- Confidentiality agreement and offering memorandum drafting begin.
Days 1–7The buyer
Engagement & production
- Still nothing public — the package is built before the asset is shown.
You — the seller
Live to market
- CoStar, Crexi, and LoopNet live with complete specs within five business days.
- First broker and investor blast. Direct buyer canvass begins.
Days 5–14The buyer
Live to market
- Finds the listing — or gets the call.
- Signs a confidentiality agreement before any rent roll, T-12, lease, or tenant name is released.
You — the seller
Offering memorandum released
- Full OM distributed to buyers who have signed a confidentiality agreement.
- Tours coordinated with property management, tenant notice honored.
Days 14–21The buyer
Offering memorandum released
- Reviews the OM and tours the asset.
- Begins its own underwriting and talks to lenders.
You — the seller
Offers
- Every LOI presented side by side with terms normalized — including the ones below ask.
- Call for offers and best-and-final if the buyer pool warrants it.
Days 21–56The buyer
Offers
- Submits a written LOI: price, deposit, diligence length, closing date, who pays what.
- Proof of funds or a lender term sheet, and the buying entity verified — before you choose.
You — the seller
Purchase & sale agreement
- PSA negotiated with counsel on both sides.
- Diligence calendar built the day the PSA is executed and sent to you.
Days 56–70The buyer
Purchase & sale agreement
- Escrow opened, deposit wired and receipt confirmed in writing.
- Counsel and consultants engaged.
You — the seller
Feasibility & diligence
- Physical, financial, and legal diligence run in parallel and on one calendar.
- Phase I ESA, ALTA survey, title, estoppels, SNDA, zoning, appraisal, property condition.
- Every extension is a written amendment. Deposit-goes-hard date calendared twice.
30–60 daysThe buyer
Feasibility & diligence
- Runs inspections and orders its reports; lender orders appraisal and environmental.
- Deposit goes hard on the date in the contract.
You — the seller
Funding & recording
- Lender conditions cleared. Closing statement reviewed line by line.
- Wire-fraud verification by phone before any funds move.
ClosingThe buyer
Funding & recording
- Loan funds, the deed records, and the proceeds wire out.
Listing agreement to recording
Roughly 90–150 days
A clean, well-priced asset with a cash buyer can close faster. The two things that move this number most are how the buyer is funded and whether the diligence items were priced in before going to market.
Contract to close, by how the buyer is funded
- All cash / private
- 30–45 days
- 1031 exchange
- 45–60 days
- Conventional / bank
- 60–75 days
- SBA 504
- 75–90 days
- Syndication / fund
- 60–90 days
Typical Central Florida ranges; actual timing varies with the asset, the lender, and diligence findings. The full breakdown is on page 5 of the listing presentation.
Download the PDF
No form, no email required. Take it to your attorney, your CPA, or your partners before we meet.
Questions owners ask first
- What is a commercial listing presentation?
- It is the document a commercial broker walks an owner through before a listing agreement is signed. It sets out how the property will be priced, how it will be marketed, how buyers will be qualified, what the timeline and diligence period look like, and what the owner needs to supply. Ours runs eight pages and is published here in full.
- How do you price my commercial property?
- With a written Broker Opinion of Value delivered before the listing agreement. We use the approach that fits the asset — income and cap rate for stabilized income property, price per square foot or per unit for owner-user and multifamily, replacement cost for new or specialized construction — and check it against the other two.
- How long does it take to sell a commercial property in Central Florida?
- Timing depends on how the buyer is funded. All-cash buyers typically close in 30 to 45 days, 1031 exchange buyers in 45 to 60, conventional bank financing in 60 to 75, SBA 504 in 75 to 90, and syndications in 60 to 90. The presentation breaks down each capital structure and what it means for your calendar.
- Can I download the listing presentation as a PDF?
- Yes. The PDF is available to download from this page with no form, and the full booklet can be read online without downloading anything.
Bring the rent roll and the loan statement.
With those two documents we can finalize the Broker Opinion of Value, and you will know within a week whether the number works. Tell us about the property and we will set the meeting.
- Ryan Solberg · Founder & Commercial Real Estate Broker · (321) 586-2121
Nothing in this presentation is legal, tax, or investment advice. Commercial transactions routinely require counsel, a CPA, an environmental professional, or a qualified intermediary. If your property is currently listed with another broker, this is not a solicitation of that listing.