Hospitality Investment Opportunities
Hotels & Hospitality Properties in Florida
Florida is the #1 tourism state in America — 130M+ annual visitors, year-round demand
Florida hospitality is backed by the strongest demand profile in America: 130M+ annual visitors, the country's #1 theme park market (Orlando), international gateway cities, and year-round beach tourism. Cap rates for hospitality vary enormously — from 6.0% for trophy beachfront resorts to 9.0%+ for older limited-service exterior-corridor hotels. Management expertise and brand flag selection matter more in hospitality than in any other CRE asset class.
Typical Deal Size
$5M – $500M+
Limited-service to resort
Common Cap Rate
6.0% – 9.0%+
Wide dispersion by flag and location
Florida Visitors
130M+/yr
#1 tourism state in America
Hospitality Property Formats
Full-Service Hotel
F&B, meeting space, high service levels. Institutional urban and airport product.
Limited-Service / Select
Brand flags like Holiday Inn Express, Hampton. Most active trading category.
Boutique Hotel
Independent or soft-branded. Personality-driven premium RevPAR potential.
Extended-Stay
Residence Inn, Homewood, TownePlace. Durable business travel demand.
Resort
Beachfront and destination resorts. Trophy-class, longest hold horizons.
Motel / Economy
Older exterior-corridor product. Value or redevelopment plays.
Hospitality Investing: Pros & Cons
Hospitality is more operationally complex than any other CRE asset class — but offers higher yield and reinvestment optionality.
Why Buy
Highest Cash Yield in CRE
Limited-service and boutique hotels often yield 8–10%+ in-place cap rates.
Tourism Tailwind
Florida's visitor economy has rebounded fully from COVID and continues to grow.
Pricing Power
Hotel rates reset nightly — inflation captured instantly, unlike long-lease CRE.
PIP Reinvestment Upside
Property improvement plans refresh product and drive ADR gains.
Brand Flag Support
Major franchise brands bring reservation systems, loyalty programs, and marketing scale.
What to Watch
Operational Complexity
Hospitality requires active management, specialty accounting, and daily operations oversight.
High Fixed Costs
Labor and insurance are material cost lines with less flex than other CRE.
Brand PIP Obligations
Franchise agreements require periodic PIPs — underwrite reserve requirements.
Economic Sensitivity
Hotel demand is the most economically sensitive of any CRE asset class.
Insurance Cost Explosion
Florida hotel insurance has exploded — especially beachfront product. Underwrite carefully.
Who Hospitality Is Best Suited For
Hotel Operators
Platform Builders
Management companies building multi-property flags across Florida.
Why It Fits
Direct operator acquisitions at scale.
Private Equity
Yield Seekers
PE firms with dedicated hospitality strategies targeting Sunbelt markets.
Why It Fits
Florida is the #1 target market for PE hotel capital.
Family Offices
Trophy Assets
Multi-generational wealth acquiring trophy Florida hospitality assets.
Why It Fits
Beachfront resorts and boutique hotels.
1031 Buyers
Fast-Close
Exchange buyers looking for yield and cash flow.
Why It Fits
Limited-service hotels offer clean 1031 execution.
Key Hospitality Underwriting Metrics
Occupancy
65–75% stabilized occupancy for limited-service Florida hotels
ADR (Average Daily Rate)
$110 – $250+ for Florida limited-service; resorts much higher
RevPAR
ADR × Occupancy — the critical hospitality performance metric
Labor % of Revenue
28–38% for limited-service; 40–50% for full-service
FF&E Reserve
4% of revenue annually for furniture, fixtures, equipment replacement
Franchise Fees
10–14% of room revenue including royalty, marketing, and reservation fees
Browse Active Listings
Hospitality Deals on Major CRE Marketplaces
Want to see public hospitality listings? These marketplaces cover Florida hotels.
Crexi
Tech-forward CRE marketplace
Growing inventory of Florida hospitality listings.
LoopNet
Largest CRE listings network
The biggest pool of hotel listings in Florida.
HVS Brokerage
Hospitality specialist
Specialty hotel brokerage with institutional Florida inventory.
The best hotel deals trade through specialty hospitality brokers and off-market owner relationships. tell us what you're looking for.
Frequently Asked Questions
Hospitality Investor FAQ
What's driving Florida hospitality demand?
130M+ annual visitors, the country's #1 theme park market in Orlando, year-round beach tourism, international gateway cities, and business travel recovery. Florida's tourism economy is the most durable in America.
How do I underwrite a hotel deal?
Focus on RevPAR trends (ADR × occupancy), market penetration vs competitive set, PIP reserve requirements, franchise fee structure, and conservative insurance underwriting. Hotels trade on NOI, not just cap rate — operating leverage matters enormously.
What's the difference between franchised and independent?
Franchised hotels operate under a brand flag (Marriott, Hilton, IHG) with access to reservation systems, loyalty programs, and marketing. Independent hotels offer more flexibility and higher operating margins but lose brand distribution. Most institutional hospitality is franchised.
Is This You?
Quick Fit Check
If you nod "yes" to three or more of these, Florida hospitality has a place in your portfolio.
You want the highest cash yield among major CRE asset classes.
You believe in Florida's durable tourism and business travel demand.
You have hospitality operating expertise or a trusted third-party manager.
You can underwrite insurance, PIP, and labor costs conservatively.
You want pricing power that resets nightly rather than long-lease structures.
See Available Hospitality Properties
Tell us your hospitality investment criteria and we will send you current Florida opportunities.
Related Resources
Full-Service Hotel
Buy full-service hotels in Florida with F&B, meeting space, and complete amenity packages.
Learn more →Limited-Service Hotel
Buy limited-service hotels in Florida. Holiday Inn Express, Hampton Inn, Fairfield, and Comfort Inn properties.
Learn more →Select-Service Hotel
Buy select-service hotels in Florida. Courtyard, Hilton Garden Inn, Cambria, and Hyatt Place properties.
Learn more →