Commercial Leasing & Tenant Representation
From the first tenant call to a signed lease and the keys
The leasing playbook for newer commercial agents, with industrial and retail given equal weight. Learn how landlord and tenant representation work, how to qualify space and price a proposal, and how to write an LOI and negotiate the lease. Then close with Florida leasing rules, commission protection and a possession checklist.
What you'll learn
- Explain how landlord reps and tenant reps are paid, and put a commission agreement in writing
- Translate a tenant's operation into industrial and retail space specifications and verify square footage and permitted use
- Run a tenant rep search from needs analysis and market survey to tours, proposals and renewal timing
- Price and market a vacancy as a landlord rep, and qualify tenants against one written standard
- Compute net effective rent, NNN charges and landlord payback to compare lease proposals
- Write a lease LOI, negotiate the clauses that move money, and close with Florida rules and a commencement checklist
Lessons
- 01
Leasing as a Business
How commercial leasing works, the roles of landlord and tenant representation, how leasing commissions are earned, and why leasing is a strong first path for a new agent.
14 min - 02
Industrial and Retail Space Basics for Leasing Agents
The specifications, measurements, and use rules a leasing agent must know for industrial and retail space, so you can qualify a space and answer a tenant on the first call.
14 min - 03
The Tenant Rep Process
From engagement to keys: needs analysis, criteria, market survey, tours, proposals, and the tenant rep agreement, with industrial and retail examples.
13 min - 04
The Landlord Rep Process
Winning a space listing, setting asking rent and concessions, marketing vacancy, and qualifying tenants for industrial and retail landlords.
13 min - 05
Deal Economics and Comparing Proposals
Net effective rent, tenant improvements, free rent, escalations, and NNN charges: how to model a lease deal and compare two proposals side by side.
14 min - 06
The LOI and Lease Negotiation
Write a letter of intent for industrial and retail deals and negotiate the lease clauses that matter to tenants and landlords.
14 min - 07
Florida Leasing Law, Commissions, and Closing the Deal
The Florida rules leasing agents must know, how to protect your commission, and the steps from signed lease to possession and follow-up.
13 min
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Commercial Buyer Representation
From the first buyer meeting to closing and the 90-day check-in