Finding Commercial Deals
Where deals actually come from — hint: it's not LoopNet
The on-market listings everyone sees are the worst deals. This course teaches the full sourcing toolkit: building broker relationships, cold calling owners, direct mail, driving-for-dollars at a commercial scale, and the exact scripts MaxLife uses to generate off-market deal flow in Central Florida.
Download the Finding Commercial Deals Workbook
Printable PDF with exercises, worksheets, and fill-in notes designed to go alongside every lesson in this course.
What you'll learn
- Build a repeatable deal-sourcing system across multiple channels
- Develop broker relationships that get you 'pocket listings' before they hit market
- Write a cold-call script that books return calls with CRE owners
- Use tools like Crexi, CoStar, LoopNet, and Reonomy effectively
- Launch a direct-outreach campaign to a target asset class and submarket
Lessons
- 01
Where Deals Actually Come From
The honest map of CRE deal flow — why on-market listings are usually the worst deals, where the good deals actually live, and the four sourcing channels every serious investor builds.
11 min - 02
Building Broker Relationships That Actually Produce Deals
Why brokers control most CRE deal flow, what they actually want from buyers, how to position yourself as a "first call" buyer, and the long-term relationship discipline that turns into pocket listings.
12 min - 03
The Broker Call and the Broker Meeting — A Playbook
Exact scripts for the first cold call, the follow-up calls, the in-person coffee, and the post-deal review — the conversation patterns that move you from Tier 4 to Tier 1 in a broker's mental rolodex.
11 min - 04
LoopNet, Crexi, CoStar — Public Platforms Used Right
How experienced investors use the public listing platforms as a market intelligence tool — finding the rare quality listing, tracking price changes, and turning "useless" public data into a competitive edge.
11 min - 05
Direct-to-Owner Outreach — Cold Calls, Letters, and Scripts
How to identify CRE owners, contact them directly, and convince them to sell when they weren't planning to — the off-market sourcing channel that produces the best risk-adjusted deals.
12 min - 06
Distress and Special Situations
How to find CRE owners who HAVE to sell — foreclosures, bankruptcies, divorces, partnership disputes, refinance failures — and become the buyer they call when speed matters more than price.
11 min - 07
Building Your Sourcing System — The Weekly Routine That Compounds
How to integrate brokers, public listings, direct outreach, and distress channels into a sustainable weekly routine that produces consistent CRE deal flow over time.
11 min
Up next — Course 10
Due Diligence Deep Dive
The 90-day checklist that keeps you out of bad deals