Lesson 06 · 11 min read

Sourcing NNN Deals — Where the Inventory Comes From

How to source NNN deals — specialty brokerages, marketplaces, off-market relationships, and the tactics that find better deals than the public listings.

NNN is one of the most efficient markets in commercial real estate. Investment-grade NNN properties trade nationally to a deep pool of 1031 buyers, REITs, family offices, and DST sponsors. This efficiency means publicly-listed deals are often priced fairly — finding better deals usually requires sourcing them off-market or before they hit the public listings.

This lesson covers where NNN inventory comes from, how to access it, and how to build a sourcing pipeline that finds deals before everyone else.

The NNN inventory pipeline

NNN properties enter the market through several channels:

  1. Sale-leasebacks — corporate tenants sell properties they own and lease back from the new buyer
  2. Build-to-suits — developers build for credit tenants, then sell upon completion
  3. Existing landlord sales — current NNN owners sell, often for 1031 or estate reasons
  4. REIT and fund dispositions — institutional sellers periodically rotate portfolios
  5. Estate sales — heirs liquidate inherited NNN properties
  6. Distress sales — rare in NNN, but loan defaults occasionally force sales

Each channel has its own access points. The best sourcers tap multiple channels.

Specialty NNN brokerages

The NNN market is dominated by a few specialized brokerage firms that handle most national net lease transactions. Working with them is the simplest entry point.

Major NNN brokerages

  • Marcus & Millichap — largest net lease brokerage by volume; broad inventory, strong national reach
  • Stan Johnson Company (now part of Northmarq) — net lease specialty firm with deep institutional relationships
  • Boulder Group — Chicago-based, strong research and quarterly cap rate reports
  • NNN Pro Group — Texas-based, large national net lease team
  • Calkain Companies — Mid-Atlantic specialist
  • B+E (formerly Bekkala Edwards) — net lease tech-driven brokerage with online marketplace
  • JLL Net Lease — JLL's national net lease practice
  • CBRE Net Lease Properties — CBRE's specialty group
  • Faris Lee Investments — California-based with national reach
  • Encore Real Estate Investment Services — Detroit-based, national net lease

How to engage them

  1. Get on email lists — every major brokerage sends regular NNN deal blasts. Sign up at each firm's website.
  2. Build relationships with individual brokers — one good broker beats ten generic email lists. Once a broker knows your buy box, they'll bring you deals before public listing.
  3. Be specific about your buy box — "I'm looking for IG NNN, 10+ years remaining, $1.5-3M price range, 6.0-6.5% cap range, anywhere in Florida or growing Sunbelt markets." The more specific you are, the more useful you become.
  4. Be a real buyer — brokers prioritize buyers who close. Show your funding capacity, your 1031 timeline, your willingness to move fast.

What to ask brokers

Before committing to a deal sourced from a brokerage, ask:

  • How many other buyers are looking at this?
  • What's the seller's motivation?
  • Has there been any prior price reduction?
  • What's the day count on the listing?
  • Are there any known issues with the property or tenant?

Brokers represent the seller, but they want to close deals. A broker who has shown you previous listings and respects your time will be honest about which deals are clean and which have hair on them.

Online NNN marketplaces

Several online marketplaces aggregate NNN listings from multiple brokerages.

Major platforms

  • CREXi — fast-growing CRE marketplace with strong NNN inventory; free for buyers
  • LoopNet — the original CRE listing site, now CoStar-owned; broad inventory, browser-friendly
  • B+E (mybeplatform.com) — net-lease-focused marketplace with proprietary inventory and research
  • TenantBase / The Net Lease Advisor — niche net lease platforms
  • 1031 Crowdfunding — DST-focused but also lists NNN properties
  • Realty Mogul — primarily multifamily but with some NNN inventory

How to use marketplaces effectively

  • Set up saved searches with email alerts — most platforms let you define a buy box and receive new listings instantly
  • Track active listings over time — listings that have been sitting for 60+ days often become negotiable
  • Use them for comp research — even when you're not buying, marketplace data helps you understand current pricing
  • Don't pay listing prices — listings are asking prices, not transaction prices. Always negotiate

Marketplace limitations

Online marketplaces show you what everyone else sees. The best deals never make it to public listings — they sell through broker relationships before going public. Marketplaces are a starting point, not the whole strategy.

Off-market sourcing

Off-market NNN deals are typically priced 25-100 bps better than public listings because there's no auction dynamic. They're harder to find but worth pursuing.

Direct-to-owner outreach

Pull a list of NNN-leased properties in your target market by:

  • County property records — most counties show owner of record and recent sale info
  • CoStar / Reonomy — paid databases with ownership data
  • Tax assessor sites — free but limited data

Then contact owners directly:

  • "I'm a buyer for NNN properties leased to [tenant]. I'd like to make you an offer if you'd consider selling."
  • Send physical mail (yes, mail) to recorded ownership addresses
  • Cold call when phone numbers are available
  • LinkedIn for ownership entities

The hit rate is low (1-2% response) but the deals you find are clean and competitive.

Build-to-suit relationships

Build-to-suit (BTS) developers build new NNN properties to lease to corporate tenants, then sell to investors at completion. Building relationships with BTS developers can give you first-look access to brand-new NNN inventory.

Common BTS developers in Florida and the Sunbelt:

  • Oak Street Real Estate Capital
  • Realty Income (also a buyer)
  • Spirit Realty Capital (now part of Realty Income)
  • STORE Capital (now part of GIC)
  • Agree Realty
  • Net Lease Office Properties (NLOP)
  • Regional developers — many smaller developers focus on specific tenant relationships (Dollar General build-to-suits, for example)

Many BTS developers will sell to individual investors when their REIT or fund partners aren't taking down the project. Building those relationships requires time but pays off.

Tenant rep relationships

Tenant rep brokers help corporate tenants find sites and structure leases. They know about upcoming sale-leaseback opportunities before anyone else.

Talk to tenant reps for the brands you target. If they know you're a serious buyer, they may bring you deals when their tenant decides to sell rather than continue owning.

DST and 1031 marketplaces

Delaware Statutory Trusts (DSTs) are pre-packaged 1031 investments. They're not exactly NNN sourcing but they're the major channel for 1031 capital flowing into NNN.

Major DST sponsors

  • Inland Real Estate Group
  • Capital Square
  • JLL Income Property Trust
  • Ares Industrial Real Estate Income Trust
  • Hines Securities
  • Bluerock
  • ExchangeRight

How DSTs work for sourcing

You don't typically buy a DST and then sell it as a NNN deal. But understanding the DST market matters because:

  1. DST sponsors are major NNN buyers — they compete with you for inventory and influence pricing
  2. Failed DST offerings (where the sponsor can't sell all the units) sometimes get sold off as direct NNN deals
  3. DSTs are the backup plan for 1031 buyers who can't find direct NNN inventory in time

Auctions and distress

NNN distress is rare but does happen. When it does, the best opportunities come through:

  • Ten-X Commercial — online CRE auction platform
  • RealINSIGHT Marketplace — distressed CMBS asset platform
  • Local bank workout departments — especially community banks holding NNN loans that have gone into default

Distress sales can offer deep discounts but require:

  • Fast underwriting (often 5-10 day timelines)
  • Strong cash position
  • Comfort with title and property issues
  • Acceptance that "as-is, where-is" sales offer no recourse

Building a sourcing system

For serious NNN investors, sourcing is a system, not a hobby. Build:

1. The buy box document

Write down exactly what you want:

  • Tenants (specific brands)
  • Price range
  • Cap rate range
  • Geographic markets
  • Lease term remaining
  • Lease structure (absolute NNN only, or NN OK?)
  • Tenant credit minimum
  • Property type/age constraints

Update it as your strategy evolves. Share it with brokers.

2. The broker list

Maintain a list of 5-10 brokers across the major NNN brokerages. Email them quarterly with your updated buy box. Take their calls. Look at deals they bring even when you're not buying — it builds the relationship.

3. The marketplace alerts

Set up saved searches on CREXi, LoopNet, and B+E for your buy box. Check daily during active sourcing periods.

4. The off-market campaign

If you have a 1031 timeline or active capital, run a direct-to-owner campaign in your target market. Even 50 contacts can produce 1-2 real conversations.

5. The deal log

Track every deal you look at, even ones you don't pursue. Note the tenant, location, asking cap rate, and outcome (closed, withdrawn, sold to other buyer). Over time this becomes proprietary market intel.

Florida and Central Florida specifically

For Florida NNN sourcing:

Why Florida is a great NNN market

  • Population growth — Florida adds ~300K residents/year, supporting tenant performance
  • No state income tax — Florida is a major destination for retirees and high-income relocators, supporting demand
  • Deep 1031 demand — California, NY, and NJ exchangers actively trade INTO Florida NNN
  • Diverse tenant categories — everything from urban Wawa to rural Dollar General to suburban Walgreens
  • Strong build-to-suit pipeline — population growth means new NNN inventory is constantly being built

Florida-specific sourcing tactics

  • Talk to Central Florida brokers — local market knowledge matters even for national tenants
  • Watch for development announcements — new Walmart, Publix, Target, etc. create surrounding NNN opportunities
  • Track 1031 buyers — Florida is a 1031 destination; buyers come from out of state, and seller pricing reflects that
  • Build-to-suit Dollar General opportunities — Central Florida and rural Florida are active BTS markets
  • MaxLife Development specifically — we run our own Central Florida NNN sourcing program and broker NNN inventory directly to investors

Florida-specific risks to evaluate

  • Hurricane and wind risk — verify tenant insurance and building condition
  • Insurance cost inflation — NNN passes this to tenant, but watch occupancy cost ratios
  • Property tax reset on sale — Florida resets property taxes to sale price; watch the tenant's tax pass-through and affordability
  • Flood zones — important even with NNN tenant responsibility
  • Concurrency / impact fees — for new development in growing areas, infrastructure costs can be significant

Putting it all together

A working NNN sourcing pipeline looks like this:

  1. Daily: scan marketplace alerts (15 min)
  2. Weekly: review broker emails, follow up on deals of interest (1 hour)
  3. Monthly: call top 3 brokers for what's coming, refresh buy box (2 hours)
  4. Quarterly: review NNN cap rate research reports (Boulder Group, Stan Johnson, Marcus & Millichap publish them), update target ranges
  5. Active periods (1031 or new capital): run direct-to-owner campaign, accelerate broker outreach

Most NNN buyers don't run this kind of system — they wait for deals to come to them. The buyers who run a real sourcing system get better deals.

What to take away

  • The NNN market is efficient — public listings are usually fairly priced
  • Specialty NNN brokerages (Marcus & Millichap, Stan Johnson, Boulder Group, NNN Pro Group, etc.) handle most national net lease transactions
  • Online marketplaces (CREXi, LoopNet, B+E) are starting points, not endpoints
  • Off-market deals price 25-100 bps better than public listings — worth pursuing
  • Build-to-suit developer relationships give first-look access to new inventory
  • DST sponsors are competitors; understanding their dynamics helps you compete
  • Florida is a top NNN destination because of population growth, no state income tax, and 1031 demand
  • A real sourcing system (buy box + brokers + marketplaces + off-market + log) outperforms passive deal flow
  • MaxLife Development can be a Central Florida sourcing partner for NNN buyers, especially 1031 exchangers

Next lesson: NNN as a 1031 exchange destination — how 1031 buyers think, the timeline, and how to position NNN as the best 1031 landing spot.

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